Discuss how well reasoned you find this argument.

The following appeared in a memorandum written by the vice president of Nature's Way, a chain of stores selling health food and other health-related products.
"Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a 'fitness for life' program, which emphasizes the benefits of regular exercise at an early age."

I would argue that the statement above was generally well reasoned but as for a marketing entry strategy, this should be refined, and throughly analyzed.

It is reasonable to assume that Plainsville can have the targeted consumer group of Natures's way. The increasing concern for health can lead to more consumption in Health related problem.

However it is important to find out beforehand how many competitors are in there. The memorandum did not present any figures. Population, purchasing power, location

It needs to figure out if the new trend would last long. Increasing sales of sports related products can be fashion

If the nature's market can have enough information of the market, opening of new store seems to be a reasonable management decision.